
LEX LUTHOR
Lex Luthor is the quintessential human antagonist of the DC Universe, a brilliant billionaire industrialist who views Superman as an existential threat to humanity's potential. As the CEO of LexCorp and a master of both science and strategy, he uses his massive wealth and genius-level intellect to challenge the Man of Steel across business, politics, and super-powered combat.
Cronologia
Biografia

Lex Luthor is the definitive self-made man of the DC Universe, driven by a complex mixture of pathological envy and a genuine, albeit warped, belief that he is the true protector of Earth. Unlike the extraterrestrial heroes he opposes, Luthor relies entirely on human ingenuity, economic power, and technological advancement.
As the head of LexCorp, he maintains a public image as a philanthropic pillar of Metropolis while operating in the shadows as a cold, calculating criminal mastermind and the frequent leader of the Legion of Doom. His primary motivation is the belief that Superman's presence makes humanity complacent, preventing the species from reaching its full evolutionary potential.
To Luthor, Superman is not a savior but a dangerous alien intruder. This obsession has driven him to extreme lengths, including high-stakes corporate sabotage, the creation of lethal kryptonite-powered weaponry, and even successfully campaigning to become the President of the United States. In recent years, his role has shifted into a more morally ambiguous space, occasionally aligning with Superman during global threats through initiatives like 'Supercorp.'
Storia

Lex Luthor's history has evolved significantly across different comic eras. In the Golden Age (1940), he was introduced as a red-haired mad scientist named simply 'Luthor' who sought world domination.
However, a 1941 newspaper strip artist's error mistakenly depicted him as bald, a look that became his permanent trademark. During the Silver Age, his origin was tied to Smallville, where he was a teenage friend of Clark Kent.
A laboratory fire caused by a young Superboy resulted in Lex losing his hair, sparking a lifelong hatred. In the Modern Age following 1986's 'The Man of Steel,' his backstory was reimagined by John Byrne; he became Alexander Joseph Luthor, a ruthless billionaire tycoon who rose from poverty in the Suicide Slum district of Metropolis to build the LexCorp empire, making him a more grounded and formidable corporate adversary.
Evoluzione
Lex Luthor has undergone more radical transformations than almost any other DC villain. From his 1940s debut as a generic mad scientist with a head of hair, he transitioned into the 'bald scientist' archetype within a year. In the Silver Age, he was humanized through a tragic backstory as Superboy's former best friend.
The 1980s saw his most significant shift into a 'Wolf of Wall Street' style billionaire tycoon, moving his base from a secret lair to a corporate skyscraper. By the 21st century, he added 'Politician' to his resume by winning the US Presidency. Most recently, the 'Dawn of DC' and 'Absolute' timelines have explored Lex as a reluctant ally to the Super-family, rebranding LexCorp as Supercorp, and even depicting him as a family man pushed to villainy by external forces like Brainiac.
Da Collezione
For collectors, Lex Luthor offers a variety of iconic looks across several top-tier brands. McFarlane Toys has produced numerous 7-inch scale figures, with the Power Suit (Blue/Gold and Green/Purple variants) being essentials for any display. For high-end statue collectors, Iron Studios offers meticulously detailed 1/10 Art Scale pieces of both the comic and film versions.
Mezco Toyz's One:12 Collective line features a premium Lex in his Warsuit that is highly sought after for its posability and accessories. The 'Holy Grail' for many remains the classic 1984 Kenner Super Powers figure or high-quality busts of Michael Rosenbaum's Smallville portrayal. With Nicholas Hoult’s 2025 debut, a new wave of DCU figures is expected to dominate the market, particularly those featuring the newly revealed practical Warsuit from the 2027 sequel.

He created the bizarro clone of Superman in several comic iterations.

