TRANSFORMERS
Super7's Transformers product line offers a specialized take on the legendary Hasbro franchise by producing non-transforming, screen-accurate collectibles. Spanning 3.75-inch retro ReAction figures, highly articulated 7-inch ULTIMATES!, 11-inch Super Cyborg vinyls, and massive 24-inch Super Shoguns, the line celebrates Generation 1, Beast Wars, and IDW comic lore.
Cronologia
Panoramica
Super7's Transformers collectibles line, produced under official license from Hasbro, offers a dedicated homage to the iconic Autobot and Decepticon universe.
While traditional Transformers toys center around conversion mechanics, Super7 focuses exclusively on non-transforming figures that emphasize cartoon accuracy, 1980s retro aesthetics, and deep-cut references to Generation 1 (G1), Beast Wars, and IDW comic book storylines.
The product lineup encompasses multiple scales and styles to cater to both vintage carded collectors and high-end display enthusiasts. Product categories range from 3.75-inch retro figures to 7-inch articulated releases, 11-inch x-ray vinyl figures, and 24-inch jumbo vinyl releases. By prioritizing screen-accurate robot sculpts, Action Master concepts, and obscure character variants, Super7 provides a distinct alternative for collectors focused on presentation and nostalgia.
Storia
Super7 initiated its official Transformers partnership between 2018 and 2019, launching the line with 11-inch Super Cyborg vinyl figures featuring removable chest plates and the debut wave of 3.75-inch 5POA ReAction figures.
In 2020, the manufacturer expanded the ReAction range with Waves 2 and 3 alongside an oversized 6-inch Devastator XL figure. Celebrating the 35th anniversary of The Transformers: The Movie in 2021, Super7 released Wave 4 ReAction figures and officially announced its 7-inch ULTIMATES! figure line. ULTIMATES!
Wave 1 shipped in May 2022, introducing premium articulation and interchangeable parts. By 2023, the lineup expanded into Beast Wars ReAction figures, IDW comic character releases like Tarn in ULTIMATES! Wave 3, and a 24-inch Super Shogun Optimus Prime. From 2024 through 2026, Super7 introduced Deluxe Retro VHS packaging, Super Shogun Megatron, and blind-box G1 retro waves featuring metallic and purple glitter chase redecos.
I PEZZI DI TRANSFORMERS
Collezionismo
Super7's Transformers line attracts collectors who prioritize animation accuracy, retro card art, and expanded media lore over transformation mechanisms. By foregoing complex conversion engineering, figures maintain uninterrupted sculpts faithful to 1980s cartoon models, Action Master aesthetics, and comic appearances like IDW's Tarn.
Collectibility is strengthened by diverse formats, ranging from carded 3.75-inch ReAction figures to display-focused 7-inch ULTIMATES! and 24-inch Super Shoguns. Secondary market demand and value trends are driven by limited convention exclusives (such as SDCC clear variants and Goodbye Megatron editions), retailer exclusives like Target's Gold Lagoon figures, and rare blind-box chase redecos, including metallic finishes and purple glitter Starscream figures.

Super7 produced 24-inch Super Shogun figures of Optimus Prime and Megatron based on classic Japanese jumbo blow-molded toys.

