
LET'S-A GO!
Manufactured by Jakks Pacific since 2014, the Super Mario toy line is one of the most expansive action figure and collectible properties in gaming culture. Evolving from the World of Nintendo range into a dedicated Super Mario ecosystem, the line encompasses articulated figures, detailed diorama playsets, interactive electronics, and cinematic tie-ins.
Cronologia
Panoramica

The Super Mario toy line by Jakks Pacific represents one of the most comprehensive master toy licensing partnerships in Nintendo's history. Holding the license since 2014, Jakks Pacific designs products tailored for both young fans and dedicated collectors.
The core line centers around two primary figure scales: 2.5-inch mini figures engineered for environment-building diorama play, and 4-inch articulated figures crafted for dynamic display posing.
Beyond traditional action figures, the line extends into die-cast Mario Kart vehicles, plush toys, interactive electronic feature figures, and dedicated movie tie-in series. Positioned as an accessible yet faithful collectible collection, Jakks Pacific brings the Mushroom Kingdom to life with accurate character sculpts and modular playset environments.
Storia

Jakks Pacific launched its Nintendo merchandise partnership in 2014 under the 'World of Nintendo' banner, producing 2.5-inch and 4-inch articulated figures covering Mario alongside other Nintendo franchises.
In 2018, Jakks rebranded and focused the product line explicitly on the Super Mario franchise, introducing modular 2.5-inch scale diorama playsets such as Acorn Plains, Underground, Underwater, Lava Castle, and Boo Mansion.
Between 2019 and 2022, the brand expanded into interactive electronics—highlighted by the 12-inch 'It's-a Me, Mario!' feature figure in 2020—alongside die-cast vehicles and RC karts. The release of *The Super Mario Bros. Movie* in 2023 marked another major milestone, bringing a dedicated 5-inch poseable figure series with inset acrylic eyes and feature playsets. By 2026, the line expanded further with tie-ins for *The Super Mario Galaxy Movie*, introducing space-themed 4-inch figures, Rosalina and Luma diorama sets, and micro-diorama playsets.
I PEZZI DI SUPER MARIO
Collezionismo
For action figure collectors and video game fans, Jakks Pacific's Super Mario line is a cornerstone of gaming merchandise collections. The primary driver of its collectible appeal is the vast character selection combined with strict scale consistency, enabling fans to build detailed World 1-1 or castle displays using modular diorama playsets.
Standout collectibles—such as the 12-inch interactive electronic figures, movie-specific series with premium acrylic eyes, and complete environment sets—have shown solid secondary market interest and value retention over time. The modular compatibility between 2.5-inch figures and environment sets like Boo Mansion or Lava Castle offers world-building potential rarely equaled in mass-market retail toys. Whether collecting complete 4-inch figure runs or assembling cinematic diorama displays, collectors treat this line as the standard for physical Super Mario collectibles.

Jakks Pacific's diorama playsets were specifically designed to connect themed environments like Acorn Plains, Underground, and Lava Castle for 2.5-inch figures.

