MEGA CONSTRUX
Mega Construx (now rebranded as MEGA and transitioning to Mattel Brick Shop) is Mattel's premier line of LEGO-compatible construction toys. Renowned for its adult-targeted licenses and highly articulated micro-action figures, the line spans iconic franchises such as Halo, Masters of the Universe, Pokémon, Call of Duty, and Fallout.
Cronologia
Panoramica
Mega Construx represents Mattel's specialized construction toy brand, engineered to offer standard stud-and-tube brick compatibility while targeting both young builders and adult collectors. Originally originating from Canadian manufacturer Ritvik Holdings under the Mega Bloks banner, the line was acquired by Mattel in 2014 for approximately $460 million.
In 2017, Mattel established the 'Mega Construx' sub-brand specifically to differentiate detailed, collector-focused building sets and licensed lines from preschool-oriented construction toys. What truly sets Mega Construx apart in the building toy marketplace is its hyper-detailed micro-action figure format, featuring up to 16 points of articulation, removable armor, and custom weapon molds.
Operating across standard building scale, the brand bridges the gap between traditional brick-building construction and poseable action figure collecting. Over its history, Mega Construx has adapted legendary entertainment, video game, and pop-culture franchises into detailed brick playsets. These include flagship properties such as Microsoft's Halo, Call of Duty, Masters of the Universe, Pokémon, Fallout, Game of Thrones, Destiny, and Hot Wheels. In recent years, Mattel streamlined the brand under a purple MEGA logo before initiating a transition toward the 'Mattel Brick Shop' identity.
Storia
The roots of Mega Construx date back to 1967 when Victor and Rita Bertrand founded Ritvik Holdings in Montreal, Quebec. In 1984, Ritvik introduced Mega Bloks, large interlocking bricks aimed at toddlers. Seeing the potential in direct competition with LEGO, Ritvik launched Micro Mega Bloks in 1991, offering standard-sized, stud-compatible bricks.
After successfully defeating LEGO in a landmark patent lawsuit over brick design, the company rebranded as Mega Bloks Inc. in 2002, scoring a massive original hit with its fantasy Dragons line from 2002 to 2009. In 2006, the corporate name shifted to Mega Brands Inc. as the company broadened its portfolio.
A pivotal moment occurred in 2009 when Mega Brands partnered with Microsoft to create Halo construction sets, debuting its signature 16-articulation-point micro-figure system. Mattel purchased Mega Brands in May 2014 for $460 million, formally launching the Mega Construx sub-brand in February 2017 for builders aged 4 and up, alongside high-end collector sets. Subsequent years saw massive expansions into Masters of the Universe, Game of Thrones, and Fallout. In 2022, Mattel simplified the branding to a unified purple MEGA logo, setting the stage for a 2025–2026 transition into the Mattel Brick Shop banner.
I PEZZI DI MEGA CONSTRUX
Caratteristiche
* Standard stud-and-tube plastic construction bricks fully compatible with LEGO and other major brick brands. * Signature micro-action figure format featuring up to 16 points of articulation for realistic action posing. * Swappable armor pieces, customized helmets, and weapon accessories designed specifically for micro-figures.
* High-detail plastic injection molding and specialized translucent components utilized in fantasy themes like Plasma Dragons. * Crossover buildable vehicle scale models, including 1:22 scale Hot Wheels and UNSC vehicle builds. * High-piece adult collector display sets, such as 3:4 scale interactive video game console replicas.
Wave & Serie
* 1984: Mega Bloks (Toddler construction brick line) * 1991: Micro Mega Bloks (Standard stud-compatible brick line) * Early 2000s: DC Comics / Marvel licensed sets * 2002–2007: Spider-Man Film Trilogy sets * 2003–2008: Dragons (Krystal Realm, Metal Ages, Fire & Ice) original fantasy line * 2003–2008: Plasmaverse / Plasma Dragons line * 2005–2007: Pyrates original pirate theme * 2006–2007: Pirates of the Caribbean Film Trilogy sets * 2007–2009: Neo Shifters transforming mecha line * 2009–present: Halo Video Game Series sets * 2010–2012: Need for Speed video game builds * 2011–2013: Blok Squad real-world vehicle line * 2011–2014: Power Rangers television series sets * 2012–2014: World of Warcraft video game sets * 2013–2015: Skylanders video game sets * 2013–2024: Call of Duty video game series sets * 2014–2017: Assassin's Creed video game series sets * 2014–2017: SpongeBob SquarePants television series sets * 2014–2018: Despicable Me / Minions movie sets * 2015–2016: Terminator film series sets * 2016–2018: American Girl character sets * 2016–2018: Destiny video game series sets * 2016–2018: Star Trek television series sets * 2016–2018: Teenage Mutant Ninja Turtles animated series sets * 2017–2018: Futurama animated series sets * 2017–2025: Pokémon video game series sets * 2017–present: Masters of the Universe (MOTU) sets * 2018: God of War Black Series set * 2018: The X-Files television series set * 2019: Borderlands Black Series sets * 2019: Hellboy Heroes / Black Series sets * 2019: Pokémon Detective Pikachu film sets * 2019: The Elder Scrolls V: Skyrim Black Series set * 2019–2021: Alien / Aliens film series sets * 2019–2021: Predator film series sets * 2019–2022: Game of Thrones television series sets * 2023: Xbox 360 Collector Set * 2023–2025: Halo Modular Firebase & Collector Sets * 2024–2025: Masters of the Universe Collector Expansion * 2024–2026: Hot Wheels 1:22 Scale Series * 2024–present: Fallout video game series sets * 2025–2026: Mattel Brick Shop rebrand transition
Pezzi Iconici
### Xbox 360 Collector Set (2023) A 3:4 scale 1,342-piece buildable console replica featuring a light-up disc drive, interactive interior components, wireless controller, and replica Halo 3 physical game box. ### MEGA Fallout Red Rocket Station (2024) An 824-piece display set depicting the iconic wasteland fuel station, featuring a T-60 Power Armor micro-figure with customizable weapons and Dogmeat.
### Halo UNSC Elephant Sandnest A massive modular UNSC vehicle and firebase collector set equipped with detailed micro-figures including Edward Buck and Brute Bodyguards. ### Masters of the Universe Battle Cat vs. Roton A collector-focused MOTU vehicle and battle figure set expanding the retro Eternia building line. ### Game of Thrones Drogon Set A high-detail buildable fantasy dragon set recreating Daenerys Targaryen's fearsome dragon from the HBO series. ### Dragons Krystal Realm & Metal Ages Sets (2003–2008) Original fantasy construction sets featuring buildable dragons, plasma pods, and castle strongholds.
Collezionismo
For action figure and construction collectors, Mega Construx occupies a unique niche in the toy market. Unlike standard block minifigures, Mega's micro-action figures feature 16 points of articulation, swappable armor pieces, and highly accurate miniature weapons, allowing for realistic pop-culture dioramas and dynamic action posing. This micro-figure architecture has turned licenses like Halo, Call of Duty, Masters of the Universe, and Fallout into major collector favorites. The line's value trends on the secondary market are strongly driven by retired licenses and short-run adult collector sets.
Discontinued themes such as Destiny, Star Trek, Assassin's Creed, and Black Series individual releases (like Hellboy, Kratos, or Skyrim's Dragonborn) command significant premiums among enthusiasts. Furthermore, Mattel's announcement that its Pokémon construction license ends on December 31, 2025, is driving increased demand for legacy Pokémon builds before rights transfer to LEGO in 2026. As Mattel phases out the 'Mega Construx' branding in favor of 'Mattel Brick Shop' between 2025 and 2026, original orange-badged Mega Construx boxed sets and sealed convention releases are increasingly sought after as historic artifacts of the line.
Curiosità
* Before manufacturing construction bricks under the name Mega Bloks in 1984, Ritvik Holdings operated as an import and distribution firm for foreign plastic toys. * Mega Bloks officially changed its corporate name to Mega Bloks Inc. in 2002 after winning a landmark legal suit against LEGO concerning expired brick patents.
* The signature 16-articulation-point micro-action figure format was specifically created in 2009 for the debut of the Halo Wars toy line. * The 2023 Xbox 360 Collector Set includes a buildable 3:4 scale console with a functional light-up disc drive and a brick-built replica of the Halo 3 game case. * Mattel's multi-year license to produce MEGA Pokémon building sets officially expires on December 31, 2025, handing Pokémon brick rights to LEGO in 2026.
