IRON MAIDEN
The Super7 × Iron Maiden action figure line is an official collectible collaboration bringing heavy metal's iconic mascot, Eddie the Head, into physical form. Produced by San Francisco-based toy manufacturer Super7, the line features retro 3.75-inch ReAction Figures, 1.5-inch M.U.S.C.L.E. mini-figures, and hyper-articulated 7-inch ULTIMATES! deluxe figures. Spanning classic album art from *The Trooper* to *Somewhere in Time*, the line celebrates five decades of Iron Maiden visual lore.
Cronologia
Overview
The Super7 × Iron Maiden toy line is an official multi-format merchandising partnership between San Francisco-based action figure creator Super7 and legendary British heavy metal band Iron Maiden. Officially launched in July 2017, the line translates the iconic imagery of the band's famous mascot, Eddie the Head—originally created by artist Derek Riggs—into detailed physical collectibles.
Designed to appeal to both rock memorabilia collectors and action figure enthusiasts, the product line spans multiple distinct formats and scales. These formats include retro 3.75-inch ReAction Figures, 1.5-inch M.U.S.C.L.E. (Keshi) rubber mini-figures, and premium 7-inch ULTIMATES! deluxe action figures.
By capturing Eddie's evolving appearances across different album covers, single artwork, and historical tour eras—such as *The Trooper*, *Killers*, *Powerslave*, and *Somewhere in Time*—Super7 established a high-concept collectible tribute to five decades of heavy metal history. With classic Kenner-style blister card packaging, authentic soft-goods accessories, and hyper-articulated sculpts, the line holds a prominent position in music-licensed pop culture collectibles.
History
The Super7 Iron Maiden collection originated in July 2017 when Super7 announced its licensing partnership during a San Francisco Pop-Up Shop event aligned with Iron Maiden’s *The Book of Souls* tour. The initial lineup debuted in 2018 with ReAction Wave 1 featuring four 3.75-inch Eddie figures (*The Trooper*, *Killers*, *Powerslave*, and *Aces High*), alongside molded rubber M.U.S.C.L.E. 3-packs.
In 2019, Super7 expanded the range with blind-box ReAction figures containing rare chase variants, an SDCC clear M.U.S.C.L.E. set, and standalone releases like the *Maiden Japan* Eddie featuring authentic Japanese OBI-strip packaging.
ReAction Wave 2 launched in 2020, bringing iconic single artwork into figure form with releases such as *Stranger in a Strange Land*, *Flight of Icarus*, and *Somewhere in Time* Cyborg Eddie. Between 2021 and 2023, Super7 elevated the line by introducing 7-inch scale ULTIMATES! deluxe sets, beginning with the 40th Anniversary *The Number of the Beast* box set, while offering Amazon-exclusive Glow-in-the-Dark ReAction variants. As Iron Maiden celebrates 50 years of music history, Super7 continues to support the line through archive restocks and expanded merchandise offerings.
I PEZZI DI IRON MAIDEN
Notable Pieces
### The Number of the Beast (40th Anniversary ULTIMATES!) Deluxe 7-inch hyper-articulated Eddie figure featuring a mini-Devil figure, pitchfork, Satan's head accessory, and 5-panel box art recreating Derek Riggs' album cover. ### Maiden Japan Eddie (ReAction Standalone) Retro 3.75-inch figure equipped with a vac-metal katana and unique Japanese OBI-strip cardback packaging.
### Stranger in a Strange Land Eddie (ReAction Wave 2) Classic 3.75-inch figure featuring a real soft-goods cloth trench coat based on the 1986 single art. ### Somewhere in Time Cyborg Eddie (ReAction Wave 2) Sci-fi styled figure featuring a translucent clear skull revealing a cyborg brain and twin blasters. ### Clear Black Obsidian Powerslave Eddie (Blind Box Chase) Rare 2019 blind-box chase variant molded in a translucent black obsidian finish. ### GITD Blood Splatter Trooper Eddie (Blind Box Chase) Glow-in-the-dark variant of The Trooper splattered with blood details from the 2019 blind-box release.
Collecting
Combining heavy metal nostalgia with action figure culture, the Super7 Iron Maiden line is highly sought after by music memorabilia fans and toy completists alike. A major driver of the line's secondary market value is its wide variety of formats and scarce variant releases. Early blind-box chase figures from 2019—such as the Clear Black Obsidian Powerslave Eddie and the Glow-In-The-Dark Blood Splatter Trooper—command premium prices among collectors due to their limited production runs.
SDCC convention exclusives and specialty cardback releases like the *Maiden Japan* Eddie, which includes a vac-metal katana and removable OBI-strip, are considered prized display pieces. Furthermore, the expansion into 7-inch ULTIMATES! figures has created high-end centerpiece grails like *The Number of the Beast* 40th Anniversary box set, valued for its complex sculpting, mini-figure accessories, and 5-panel window box art. Because Super7 meticulously preserves Derek Riggs’ original album artwork on retro blister cards, carded ReAction figures maintain strong resale demand as displayable pop-art items.
The band released a retro 8-bit browser video game named *Speed of Light* in 2015 to promote *The Book of Souls*.
