FILM
The 'Film' category by Mego Corporation represents the manufacturer's extensive portfolio of licensed action figures, dolls, and playsets adapted from iconic major motion pictures. Pioneering the classic 8-inch cloth-costumed figure format in the 1970s and revived in 2018, this line spans silver-screen classics, sci-fi blockbusters, and cinematic horror.
Cronologia
Panoramica
The 'Film' line by Mego Corporation does not represent a single narrative franchise, but rather Mego's historic brand umbrella for official action figures and playsets based on major cinematic releases.
Standardized around Mego's signature 8-inch scale with articulated plastic bodies and tailored soft-goods cloth costumes, the line positioned Mego as a dominant force in film licensing throughout the 1970s.
Following the company's 2018 relaunch by Marty Abrams and Joel Rosenzweig, the line continues as a boutique, collector-oriented series under sub-brands like 'Movie Legends' and 'Cinema Horror'.
Storia
Founded in 1954 as a dime-store toy importer, Mego shifted its trajectory in 1971 when Marty Abrams became CEO and introduced standardized 8-inch cloth-costumed figures.
Mego began acquiring major cinematic licenses, launching lines for Planet of the Apes (1974), The Wizard of Oz (1975), King Kong (1977), Flash Gordon (1978), Moonraker (1979), and The Black Hole (1979).
After infamously passing on Star Wars, Mego staked its financial future on 1979's Star Trek: The Motion Picture, producing 3¾-inch figures and starships. Amid shifting market demands toward smaller formats and financial strain, Mego filed for bankruptcy in 1982 and closed in 1983. In July 2018, Marty Abrams partnered with Joel Rosenzweig to relaunch Mego Corporation, bringing back the classic 8-inch format for modern adult collectors with expanded Universal Monsters, Cinema Horror, and Movie Legends lines.
Collezionismo
Mego's film-based lines occupy a legendary status in action figure history due to their pioneering use of 8-inch interchangeable bodies and real cloth costumes. Original 1970s releases—especially complete boxed figures from the 1975 Wizard of Oz line and early Planet of the Apes playsets—are considered holy grails that command premium secondary-market values.
The company's turn away from Star Wars in favor of Star Trek: The Motion Picture in 1979 remains a major historical talking point among toy historians. Since the brand's 2018 revival under Marty Abrams and Joel Rosenzweig, modern Mego movie figures cater directly to adult nostalgia through limited-edition wave boxes, convention exclusives, and deep-cut horror and drama licenses.
The alien Denobulans once had media similar to movies but gave it up after deciding their real lives were much more interesting.
