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LEGO DOTS

LEGO DOTS was an arts-and-crafts theme created by The LEGO Group that featured customizable 2D tiles, wearable bracelets, bag tags, and room decor items. Launched in 2020, the line emphasized open-ended creative expression before being retired at the end of 2023.

I PEZZI DI LEGO DOTS →
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Cronologia

2020

The LEGO Group unveils LEGO DOTS in January with the 'HOUSE OF DOTS' art installation in London, followed by retail launch in March.

2021

LEGO DOTS expands into fashion with an Adidas collaboration and releases literary tie-ins like Secret Coding Fun.

2022

LEGO DOTS partners with EA's The Sims FreePlay for a mobile game event and launches licensed Disney Mickey & Friends sets.

2023

LEGO DOTS releases Harry Potter sets, announces brand discontinuation on January 17, and completes retail phase-out in December.

Panoramica

LEGO DOTS was a craft-centric product line introduced by The LEGO Group in 2020.

Departing from traditional minifigure-scale sets and complex structural builds, DOTS focused on 2D pattern design, wearable accessories like flexible bracelets, stitch-on and adhesive patches, and practical room decor such as pencil holders, picture frames, and jewelry stands.

Over its active production lifespan from 2020 through 2023, the theme produced dozens of sets, expanding to include high-profile collaborations with major brands like Adidas as well as licensed intellectual properties including Disney and Harry Potter.

LO SAPEVI?The launch of LEGO DOTS featured an 8-foot slide inside a London installation built with millions of colorful tiles by artist Camille Walala.

Origini

The LEGO Group officially unveiled LEGO DOTS in January 2020.

To launch the new theme, LEGO teamed up with French artist Camille Walala to create the 'HOUSE OF DOTS,' an interactive art installation in London's Coal Drops Yard that featured fully decorated rooms built from millions of DOTS tiles and an 8-foot slide.

The line officially hit store shelves in March 2020, launching with customizable bracelets, blind-bag tile expansions (Extra DOTS Series 1 and 2), and decor items like the Rainbow Jewellery Stand, which went on to win a DreamToys award in the Crafty Kids category.

LO SAPEVI?The Rainbow Jewellery Stand (41905) received a prestigious DreamToys award in the Crafty Kids category in 2020.

Collezionismo

Produced exclusively by The LEGO Group, LEGO DOTS holds a unique niche among LEGO collectors. Rather than minifigures, DOTS collecting revolves around unique printed tiles, rare color variants, and special accessory elements.

Highly sought-after releases include the bulk tile packs—such as 41935 Lots of DOTS, which introduced over 1,000 tiles across 44 distinct types—and blind-bag 'Extra DOTS' series (Series 1 through 8). Licensed sets featuring Disney icons (Mickey Mouse and Minnie Mouse) and Harry Potter builds like the 41809 Hedwig Pencil Holder are key targets for crossover collectors. Following the official discontinuation of the brand in December 2023, secondary marketplaces like BrickEconomy actively track loose tile elements, sealed blind bags, and retired decor sets.

LO SAPEVI?LEGO partnered with Adidas to create a dedicated youth apparel and footwear line based on DOTS tile patterns.
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LO SAPEVI? · LEGO DOTS

In mid-2022, LEGO DOTS expanded into mobile gaming with a limited-time crossover event in EA's The Sims FreePlay.

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Fonti: wikipedia.org · toypro.com · jaysbrickblog.com · lego.com · brickset.com · Brickipedia / Fandom - 41935 Lots of Dots · LEGO Press Release & Web Research · lego Fandom