PYRAMID
Pyramid (operating globally as Pyramid International and in North America as Pyramid America) is a global manufacturer, publisher, and distributor of officially licensed pop-culture merchandise. Founded in 1992 in the UK as a poster distribution business, the company has grown into an international brand offering wall art, drinkware, stationery, keychains, and physical collectibles across major entertainment franchises.
Cronologia
Panoramica
Pyramid is a multinational manufacturer, publisher, and distributor specializing in officially licensed pop-culture merchandise. The brand operates globally under the name Pyramid International and in North America as Pyramid America LP. Established in 1992 in the United Kingdom, Pyramid initially focused on poster distribution before evolving into a worldwide leader producing diverse physical collectibles.
Its North American headquarters was established in March 2006 in Yonkers, New York, in partnership with US distributor Erol Liguori, later relocating to a 25,000-square-foot facility in Mount Vernon, New York in 2013.
Pyramid holds a significant position in the consumer products market, manufacturing wall art, 3D lenticular prints, drinkware, stationery, keychains, apparel, and specialty physical collectibles across hundreds of entertainment properties. Its international network consists of specialized subsidiaries including Pyramid Europe (Germany), Pyramid France, Pyramid China (Ningbo / Hong Kong), Hole in the Wall (Netherlands), Impact Posters (Australia), and The Art Group (UK & USA). Pyramid distributes products directly to consumers as well as through global retail partners such as Walmart, Target, HMV, Asda, Edeka, and TK Maxx.
Storia
Founded in 1992 as a small UK poster distribution business known as Pyramid UK, Pyramid developed digital printing, framing, and manufacturing capabilities over three decades. The company expanded into the United States in March 2006 through a partnership with Erol Liguori to create Pyramid America LP in Yonkers, New York.
This expansion marked a key shift from poster distribution to direct licensing and publishing. Early commercial growth was driven by major breakout licensing deals for Warner Bros.' 300 (2006) and Summit Entertainment's The Twilight Saga (2008).
In 2013, Pyramid America moved to a 25,000-square-foot facility in Mount Vernon, New York, pioneering mass-market 3D framed lenticular posters and specialty physical items. Pyramid subsequently formed a multi-subsidiary international network spanning Europe, Asia, and Australia. Between 2018 and 2022, the company expanded its direct-to-consumer sales and retail distribution agreements with global retail chains while celebrating 30 years in business. Recent developments include expanding licensed lines at Brand Licensing Europe for franchises such as Wicked: For Good, Stranger Things, Squid Game, and Yu-Gi-Oh!.
I PEZZI DI PYRAMID
Linee Prodotto
* Wall Art & Posters (standard prints, framed art, light-up canvases, and 3D framed lenticular prints) * Drinkware (heat-change mugs, 40oz tumblers, and texture-led "Derpy Fuzzy" drinkware) * Stationery (A5 wiro notebooks and themed stationery sets) * Keychains (3D resin keychains, 3D spinner keychains, 3D double keychains, and fidget keychains) * Apparel & Accessories (fashion backpacks and junior backpacks) * Specialty Physical Collectibles & Boxed Gift Sets (custom physical items such as the 10,000-unit run of The Legend of Zelda chest for GameStop)
Licenze
* Star Trek (1966–present) * The Beatles / Yellow Submarine (1968) * The Godfather (1972) * Star Wars Original Trilogy (1977, 1980, 1983) * Mobile Suit Gundam (1979–present) * Super Mario series (1985–present) * The Legend of Zelda series (1986–present) * Beetlejuice (1988) and Beetlejuice Beetlejuice (2024) * Sonic the Hedgehog series (1991–present) * Yu-Gi-Oh!
(1996–present) * Star Wars Prequel & Sequel Trilogies (1999–2019) * Harry Potter original film series (2001–2011) * 300 (2006) * The Twilight Saga (2008–2012) * Minecraft (2011–present) * Game of Thrones (2011–2019) * Stranger Things (2016–2026) * The Mandalorian (2019–present) * Squid Game (2021, 2024) * The Batman (2022) and DC Universe (Batman, Superman, DC Comics) * Wednesday (2022–present) * Wicked: For Good (2025) * K-Pop Demon Hunters (2025/2026) * Avengers: Doomsday (2026) and Marvel Cinematic Universe (Avengers, Spider-Man, Guardians of the Galaxy, Marvel Comics) * Harry Potter TV Series (2026) * Additional licensed properties including Care Bears, Lilo & Stitch, Oasis, and Sanrio (Hello Kitty, Cinnamoroll, Pompompurin)
Reputazione
Pyramid has built a solid reputation within the pop-culture merchandise market as a major producer of officially licensed entertainment products. The company is recognized for introducing mass-market 3D framed lenticular prints and diversifying its catalog beyond traditional paper posters into physical giftware and decor. By securing rights to high-profile IPs across major entertainment studios, Pyramid caters directly to various global fandoms.
In the retail and collecting space, Pyramid is known for product variety—producing functional merchandise like heat-change mugs, light-up canvases, and 3D resin keychains alongside specialty items like the 10,000-unit Legend of Zelda chest created for GameStop. Supported by manufacturing and distribution facilities across North America, Europe, Asia, and Australia, Pyramid maintains ongoing retail relationships with major multinational chains including Target, Walmart, HMV, Asda, Edeka, and TK Maxx.
Curiosità
* Pyramid began in 1992 as a small poster distribution business in the UK before becoming a global multi-subsidiary group. * Early growth in North America was driven by securing breakout licensing agreements for the films 300 and The Twilight Saga.
* Pyramid produced a custom limited 10,000-unit run of physical The Legend of Zelda treasure chests exclusively for GameStop. * The company's international network includes distinct subsidiary names, such as "Hole in the Wall" in the Netherlands and "Impact Posters" in Australia.
