IRON STUDIOS
Iron Studios is a leading Brazilian manufacturer of high-end collectible statues and figures headquartered in São Paulo. Founded in 2012, the company has established itself globally through meticulously detailed polystone statues, innovative Battle Diorama Series (BDS), and licenses spanning Marvel, DC, Star Wars, and pop-culture icons.
Cronologia
Panoramica
Iron Studios is a premier Brazilian manufacturer specializing in high-end collectible statues and figures. Headquartered in São Paulo, Brazil, the company was officially established in 2012 by Renan Pizii and Marcio Hum.
From its origins in South America, Iron Studios rapidly established a major presence in the global pop-culture collectibles industry, positioning itself as a leader in premium licensed statues across Europe, Asia, and the Americas.
The brand occupies a unique niche in the collector market by pioneering high-detail 1/10 scale statues—most notably through its flagship Art Scale and Battle Diorama Series (BDS) lines—alongside museum-quality 1/4 and 1/3 scale statues. Distributed globally through prominent retail partners like Sideshow Collectibles, BigBadToyStore, and Entertainment Earth, as well as its own physical concept stores, Iron Studios bridges the gap between mass-market action figures and luxury display art. By combining intricate hand-painted sculpting with diverse licenses ranging from blockbuster cinema to classic comics and real-world legends, Iron Studios has become a cornerstone brand for high-end pop-culture display.
Storia
The origins of Iron Studios date back to 2009–2010 when distributor Renan Pizii, through PiziiToys, partnered with Japanese manufacturer Kotobukiya to create 1/6 scale statues honoring legendary Brazilian Formula 1 driver Ayrton Senna.
Building on this initial success, Pizii and Marcio Hum officially founded Iron Studios in 2012 in São Paulo, releasing their inaugural branded product: a 1/6 scale statue of Ayrton Senna wearing his black Lotus Cars uniform.
A major milestone arrived on December 13, 2012, when Iron Studios signed its first major international licensing deal with Marvel Studios, launching with a 1/10 scale statue of Iron Man Mark XLII from Iron Man 3. In 2014, Pizii and Iron Studios co-founded Comic Con Experience (CCXP) in São Paulo, which quickly grew into one of the largest pop-culture conventions in the world. The company secured licensing rights for Warner Bros. and DC Comics in 2015, collaborating with artist Ivan Reis for concept designs. Since 2015, Iron Studios expanded internationally, establishing global distribution networks, physical concept stores, and debuting major collections at international events like San Diego Comic-Con.
I PEZZI DI IRON STUDIOS
Linee Prodotto
* Art Scale (1/10 Scale): Core flagship line of hand-painted polystone statues standing 20–25 cm tall, including the Battle Diorama Series (BDS) designed as interconnecting multi-character display pieces. * Unleashed Deluxe Art Scale (1/10 Scale): Premium sub-line featuring hyper-dynamic poses, intricate sculpts, and complex environmental dioramas.
* Legacy Replica (1/4 & 1/6 Scale): Large-format flagship centerpieces (50–70+ cm tall) constructed with mixed media including polystone, real fabric, and die-cast elements. * Prime Scale (1/3 Scale): Ultra-large, museum-quality statues featuring real textiles and glass/LED light-up components. * Demi Art Scale (1/20 Scale): Diorama-focused smaller scale suited for massive set pieces, such as multi-dinosaur Jurassic Park scenes. * Icons / Animated Icons: Entry-level polystone line (15–20 cm) focusing on streamlined individual characters and creatures. * MiniCo: Stylized, chibi-proportioned vinyl toy-art line.
Licenze
* Real-Life Icons & Historical Figures: Ayrton Senna Formula 1 Collection, Charlie Chaplin (The Little Tramp), Elvis Presley ('68 Comeback Special), Bruce Lee, and NASA (Apollo 11 Astronaut). * Classic Animation, TV & Anime: Popeye, Tom & Jerry, Looney Tunes, El Chavo del Ocho / Chaves, Masters of the Universe & She-Ra, Dungeons & Dragons, ThunderCats, Saint Seiya, Teenage Mutant Ninja Turtles, Mighty Morphin Power Rangers, and One Piece. * Cinema Classics, Sci-Fi & Horror: Universal Monsters (Dracula, Frankenstein, The Mummy, The Invisible Man, The Wolf Man, Creature from the Black Lagoon), Jaws, Star Wars (Original Trilogy, Prequel Trilogy, Sequel Trilogy, Anthology films, and Disney+ series), E.T.
the Extra-Terrestrial, Ghostbusters, Back to the Future Trilogy, Jurassic Park & Jurassic World Sagas, The Lord of the Rings Trilogy, and Harry Potter / Wizarding World Saga. * Comic Book Universes & Screen Adaptations: Marvel Comics & MCU (Phases 1–5, Avengers: Doomsday, The Fantastic Four: First Steps, X-Men '97), DC Comics (Ivan Reis Concept Line, Unleashed Series, Gotham City Sirens) & Live-Action DC (Batman '66, Burton/Schumacher era, The Dark Knight Trilogy, DCEU/Snyderverse, The Batman, Joker, Superman 2025), and Batman: The Animated Series. * Video Games: Street Fighter, Mortal Kombat, Batman: Arkham Series, Cyberpunk 2077, and Assassin's Creed Series. * Contemporary Television Series: Game of Thrones & House of the Dragon, Stranger Things, Cobra Kai, Wednesday, and The Last of Us.
Reputazione
Iron Studios has earned an outstanding reputation in the global collecting community for its high-level craftsmanship, dynamic compositions, and strict fidelity to source material. The company revolutionized the high-end collectibles market by elevating the 1/10 scale format from basic figures into intricate display art. Their Battle Diorama Series (BDS) is widely celebrated by collectors for allowing individual figures to connect seamlessly into epic battle scenes.
Collectors and industry experts consistently praise Iron Studios for its hand-painted detailing, precise digital sculpting, and clever implementation of mixed media—such as real fabrics, die-cast metal, and LED light features in larger scales. By maintaining direct collaborations with world-class concept artists like Ivan Reis and holding official licenses with major studios like Marvel, DC, and Lucasfilm, Iron Studios has established itself as one of the most trusted names in pop-culture statue collecting.
Curiosità
* Iron Studios founder Renan Pizii co-founded CCXP (Comic Con Experience) in São Paulo, which grew into one of the largest pop-culture conventions in the world.
* The brand's very first official product under the Iron Studios name in 2012 was a 1/6 scale statue of Brazilian F1 legend Ayrton Senna in his black Lotus uniform. * Iron Studios signed its first major international license with Marvel Studios on December 13, 2012, debuting with an Iron Man Mark XLII statue. * The 1/20 scale Demi Art Scale line was specially created to make massive dioramas, such as multi-dinosaur Jurassic Park attacks, accessible for display.
